Concept Presentation - Concept Development Several different directions, based on our shared thoughts about the creative direction. With your guidance and insight we'll select one for refining and final development. This may take one or several meetings. Conceptualization The inspiration for our work comes from many places, but the heart of our design concept is always driven by your goals for the project. We do our research, and then we try to think of creative solutions to common problems. Along with that, we tackle the following: Is the design/architecture usable and friendly? Have we successfully differentiated you from your competitors? We gather our intelligence and then execute,we move on to Implementation.